Articles
By Dave Henkel
2-4-09
2-4-09
Sales & Marketing Management
"When is Personalization an Invasion of Privacy?"
As technology continues to advance, marketing and sales people can gather more information about their target audiences than ever before. With that information, there is excitement at the possibility of creating more relevant, personalized customer communications.
"When is Personalization an Invasion of Privacy?"
As technology continues to advance, marketing and sales people can gather more information about their target audiences than ever before. With that information, there is excitement at the possibility of creating more relevant, personalized customer communications.
By Dave Henkel
1-21-09
1-21-09
Target Marketing
"Grabbing Attention with Promotional Gift Cards"
Promotional gift cards are the same size as credit cards and can be used as stand-alone direct mail pieces or as inserts with virtually any type of customer communication. With an engaging design and use of a sturdy substrate, consumers are likely to view the promotional cards as something more special than coupons.
"Grabbing Attention with Promotional Gift Cards"
Promotional gift cards are the same size as credit cards and can be used as stand-alone direct mail pieces or as inserts with virtually any type of customer communication. With an engaging design and use of a sturdy substrate, consumers are likely to view the promotional cards as something more special than coupons.
By Dave Henkel
12-1-08
12-1-08
Promo
"Turning Gift Cards into Coupons by Mail"
Vying for the attention of consumers who are inundated with marketing messages is no easy task, especially in today's challenging economic environment. So marketers need to develop imaginative and attention-getting promotions.
"Turning Gift Cards into Coupons by Mail"
Vying for the attention of consumers who are inundated with marketing messages is no easy task, especially in today's challenging economic environment. So marketers need to develop imaginative and attention-getting promotions.
By Dave Henkel
11-1-08
11-1-08
AMA Marketing News
"Build More Value Into Direct Mail to Improve ROI"
How can you implement a successful direct mail campaign that delivers a true return on investment? The answer is to build more value-as opposed to cost-into marketing programs, employing budget-conscious strategies that still deliver results.
"Build More Value Into Direct Mail to Improve ROI"
How can you implement a successful direct mail campaign that delivers a true return on investment? The answer is to build more value-as opposed to cost-into marketing programs, employing budget-conscious strategies that still deliver results.
By Dave Henkel
10-1-08
10-1-08
By Dave Henkel
8-4-08
8-4-08
By Dave Henkel
5-12-08
5-12-08
By Dave Henkel
4-20-08
4-20-08
By Dave Henkel
4-27-08
4-27-08
