"For success in today's interactive world, it's essential that we help our clients integrate their traditional direct mail with mobile, web, and social media solutions to provide multiple response channels."

– Bob Arkema

Executive Vice President Johnson & Quin

Create & Connect

Implementation is putting inspiration into action. It's how we bring powerful solutions to bear on your communications, processes and pain points.

Implementation is where we create custom, segmented and personalized communications that leverage and enhance your brand. Where we use customer data to bring new opportunities into focus. Where we optimize cross-media channels, including QR Codes, personalized URLs (PURLs), microsites, unique landing pages, and social media. And where we even get creative on the production side, modifying and pushing our equipment to the limit to produce innovative, response-generating packages.

Think of implementation as the right brain of our process: creative, intuitive, idea-oriented.

Creative

You bet we are. We have highly talented people on staff who bring years of agency creative and corporate marketing experience into developing your campaigns from strategy through concept and execution – implementing fully customized, personalized and demographically segmented marketing communications designed to deliver results.

Unless, of course, you don't need it.

If you have your own creative resources, our team is always available to consult with them to ensure your creative is best suited for direct response and coordinate with production and fulfillment resources to facilitate smooth delivery.

List Procurement & Management

Reaching the right people is key to the success of any direct marketing campaign. It doesn't matter how creative the package is or how quickly it arrives in-home if the recipient is not interested in your product or service. J&Q's list experts have experience in working with companies in many different industries – recommending and providing both consumer and business lists for both for-profit and non-profit organizations.

We work with you to identify the right target audience, then coordinate with our list and database partners to find the best prospects to market to – through direct mail or email. After a campaign, we can analyze the responses and determine how to adjust your target list for future promotions. We combine our list services with data hygiene, address standardization, and postal optimization to ensure your mail reaches in-home at the lowest cost.

Personal Interactive Solutions

Maximizing your campaign's effectiveness means getting the right message to the right prospect at the right time with the right offer – and through the marketing channel they prefer. That's where J&Q's MarketSmart comes in. MarketSmart makes it easy to leverage new marketing channels that elevate response and advance the customer relationship.

Linking the power of traditional direct mail with interactive capabilities like QR Codes, personalized URLs (PURLs), customized microsites and mobile and e-mail messaging can help you achieve a higher return on investment with every marketing campaign.

With MarketSmart, you can:

  • Create on-the-fly QR Codes and personalized URLs (PURLs) that trigger two-way interaction and dialog
  • Capture traditional direct mail and internet-users' responses to PURLs and microsites
  • Collect demographic and consumer behavior in real time
  • Give your direct mail program mobility and internet access
  • Link traditional direct mailers to the Internet, customized landing pages and web-based video
  • Use real-time tracking to collect a rich, accurate database for future communications
  • Create customized marketing campaigns to reach prospects and customers

Multi-Touch Marketing with MarketSmart

Integrated Marketing MarketSmart Marketing

Social Media

Facebook, Twitter, LinkedIn, YouTube… social media is word-of-mouth at internet speed. Integrating social media with your direct mail campaigns adds an additional strategic advantage in expanding your reach. We can help with account set-up and design customization options for all platforms, along with a variety of marketing campaign services that will allow you to manage and connect with new and current customers.

Production

J&Q offers a full-spectrum of direct mail production services from pre-press through fulfillment and mailing.

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