Market Smart
Multi-Channel Marketing with Johnson & Quin’s MarketSmart
MarketSmart makes it easy to explore new marketing channels that advance the customer relationship. Linking the power of traditional direct mail with interactive capabilities like personalized URLs, customized microsites and mobile and e-mail messaging can help you achieve a higher return on investment with every marketing campaign.
MarketSmart makes it easy to explore new marketing channels that advance the customer relationship. Linking the power of traditional direct mail with interactive capabilities like personalized URLs, customized microsites and mobile and e-mail messaging can help you achieve a higher return on investment with every marketing campaign.
Plus, with MarketSmart, you can
track, analyze, and measure your
campaigns to create more relevant
communications.
With MarketSmart you can: |
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• Create on-the-fly personalized URLs (PURLS) that trigger two-way interaction & dialogue
• Capture traditional direct mail and internet-users’ responses via PURLs & microsites • Route leads and consumer behavior in real-time • Capture demographic information in real-time |
• Create customized E-mail marketing campaigns to reach prospects and customers
• Use real-time campaign tracking to collect a rich, accurate database for future communications • Take advantage of QR Codes to connect traditional print with an interactive response |
