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MarketSmart Dashboard

The MarketSmart Dashboard automatically provides response data for any direct mail or email program using QR codes or PURLs to drive response to personalized landing pages. Other methods of response can also be directed to the dashboard to give complete reporting for multi-channel programs.

Capture traditional direct mail and internet-users' responses to PURLs and microsites
Collect demographic and consumer behavior in real time
Give your direct mail program mobility and internet access
Link traditional direct mailers to the Internet, customized landing pages and web-based video
Use real-time tracking to collect a rich, accurate database for future communications